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How important is it to be "authentic" online? And what does that even mean anyway? For me, it depends. 

This solo episode is all about being authentic on social media. I share some insights from Seth Godin on what authenticity actually means. And what it doesn't. 

What I often tell clients I work with, what people share on social media isn't an accident. People share what they want us to see. 

🔹Authenticity online is often misconstrued; it's not just about being unfiltered.

🔹People share intentionally; nothing on social media is by accident.

🔹Oversharing can lead to regret and negative reactions.

🔹It's important to define what is professional, personal, and private in sharing.

🔹Your audience doesn't need to know every detail of your life.

🔹Being authentic means being true to yourself while considering your audience.

🔹Consistency in messaging builds trust with your audience.

🔹Intentional sharing can have a significant impact on engagement.

🔹You can choose what to share based on your comfort level.

🔹It's okay to not share everything, share what you want to.

🔷My 2-week LIVE Smarter, Faster, Fun Video Bootcamp starts again on Monday, January 26th. Learn more and sign up Click Here
Or visit BlackDogMarketingStrategies.com/SFF

Join me in The Lab on Substack, my space to test, tweak, and share smart ideas worth chasing, especially around video, content strategy, and showing up online without burning out (or wasting your weekends) Click Here

📌 When you’re ready to make creating engaging social media videos a priority, I offer 1:1 coaching and done-with-you video services. 😉 Click Here

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➡️ Need more? Check out the 300+ videos on my YouTube channel Click here for my YouTube channel

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For additional insights, connect with Annette Richmond and Black Dog Marketing Strategies on social media.
Substack: https://substack.com/@annetterichmond
LinkedIn: https://www.linkedin.com/in/annetterichmond/
YouTube: ...